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Not so young Fashion Graduate From National Institute of Fashion Technology (NIFT), Delhi, India. Aspiring journalist. Amongst other eclectic hobbies, she likes writing and has written several poems and articles over her school and college life and now for a living. She would someday like to be be a more popular writer than just on her blogs. 'Tis a lady of grand splendor, who waketh in my bed every morning while the sun beckons her towards night...

Wednesday, April 13, 2016

IndiBlogger Launches IndiPR.com - targeting the right publishers


New bloggers like me have a tough time finding the right kind of press releases and information on the right kind of events that they want to go to. While most of us have a wide array of subjects they cover, there are many people who we want to connect to. Despite social media, it maybe difficult for many of us to connect to the right people through their PR. I am prettysure a lot of businesses are having the same kind of difficulty to connect to people too.

Well, here is the solution:

IndiPR.com was built to make it extremely simple for a business to get their Press Releases published by top bloggers. All a business has to do is upload their Press Release and the ‘Automated Influencer Targeting Engine’, or ‘AITE’ for short, proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles.

Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger, adds, “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.”

IndiPR.com assists digital marketers with a variety of tasks including, but not limited to, SEO, content marketing, generating awareness and gaining much needed conversations around the product, driven by internet users on influencer platforms like blogs.

One of the main issues that most marketers face when working with influencers is the cumbersome process associated with identifying and targeting each Influencer. Karthik DR, Co-founder & Business Head at IndiBlogger says, “The amount of time that people spend in trying to identify and contact influencers is huge. With IndiPR.com, you don't have to worry about any of this as the system just needs your Press Release. The rest is history!”

In the future, IndiPR.com will carry more than just Press Releases. Influencers will be able to get creative assignments, get invitations to attend the trendiest launch events and be privy to the latest news on the planet before the world wakes up to it.

Renie Ravin, the Founder and CEO of IndiBlogger, says, “We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realising its immense potential.”
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